Brandable app will extend WaterStone’s mobile banking footprint and enhance financial learning among youth
HT Mobile Apps (HTMA), an innovative, Michigan-based FinTech company, has been selected to implement its educational Banker Jr. product for WaterStone Bank, which is headquartered in Wauwatosa, Wis.
Banker Jr. is a brandable application that will enable WaterStone to expand its mobile banking footprint to a younger market. Banker Jr. is designed to build financial literacy in kids in a fun, easy and engaging way. Young people—many of whom already employ mobile technology—can use the app to track their account with the intuitive, interactive tool. Banker Jr. facilitates financial learning, teaches good saving habits and encourages philanthropy while allowing institutions to use innovative technology to tap into a budding audience.
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“At WaterStone Bank, we are dedicated to being a top financial resource in the communities we serve by expanding our expertise, strengthening customer loyalty, and maximizing shareholder value,” said Julie Glynn, senior vice president of retail banking at WaterStone Bank. “We are excited to add Banker Jr. to our suite of personal and business banking products as it will allow us to provide a valuable service to an up-and-coming segment of the market.”
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“Banker Jr. allows banks and credit unions to use mobile technology to expand their reach in a way that is user-friendly and strategically centers around their institution’s brand,” said Kathleen Craig, founder and chief executive officer of HTMA. “We are committed to partnering with financial institutions to promote financial literacy among children, and we are pleased to support WaterStone Bank in their educational efforts.”
