paysafecard, a market leader in eCash payment solutions, and NEO, one of the most successful FIFA teams in the world, announce they are extending their existing partnership. The continuation of the partnership follows a successful year for the NEO team and the collaboration as a whole which has seen a number of highlights including the NEO Invitational, where eight popular content creators came together for an action-packed FIFA 21 tournament, and the sporting successes of eNational player DullenMIKE. With the extended relationship the paysafecard brand will continue to be highly visible through joint campaigns across NEO’s team activities, through exclusive jersey integration, online and offline, and joint social media activations on Twitch and YouTube.
paysafecard, part of the leading specialised payment platform Paysafe, enables simple and secure online cash transactions and is available in over 650,000 points of sale across 50 countries. By using a 16-digit paysafecard code, customers do not need a bank account or credit card to pay online, keeping their confidential financial data secure and protected. paysafecard has been active in the gaming community since its creation in 2000 and is well known in esports circles and popular with gamers.
NEO has, for the second year in a row, taken massive steps forward in the development of the team. After its successful placements in FIFA 20, the team has once again positioned itself as the world’s top team in FIFA 21, thanks to the remarkable performances of the team and DFB eNational player DullenMIKE in particular. NEO enjoyed a number of notable successes last season, including winning the EA SPORTS FIFA FUT Champions Cup II, finishing runner-up in the DFL Virtual Bundesliga and numerous Eligella Cup victories, the largest community tournament in Europe. All NEO players finished the season with top rankings, led by DullenMIKE with 1st place in Europe on Xbox. For the new season, NEO continues to strengthen its line-up and has signed Twitch star Pain (more than 500,000 followers), eNational player and DFB-ePokal champion Hensoo, as well as 16-year-old super talent Milkalove. With these new signings, NEO is, once again, living up to its ambitious claim to be one of the most successful and widest-reaching FIFA teams in the world.
ADDED VALUE FOR THE COMMUNITY THROUGH CREATIVE STORYTELLING
Konstantinos Maragkakis, paysafecard’s esports spokesperson, comments: “After a successful first year, we are excited to continue our partnership with NEO. Our joint campaigns and the exclusive jersey integration online and offline are a key part of our strategy to further connect with our customers. paysafecard has a longstanding commitment to esports and providing gaming enthusiasts with an eCash payment solution that is as safe and easy to use as cash. It is our mission to offer the esports community a memorable and unique experience – whether that’s through the way they pay or via our exciting brand activations in conjunction with partners such as NEO.”
Sharing his excitement about the continued collaboration, NEO manager Christian Meier said: “As a team, we celebrated great successes last season. With regards to our players, we were able to reach the next level, and with our content we continued to inspire an ever-growing community. Our valued partner paysafecard plays an important role in our team’s strategy and development – we can proudly look back on numerous successful activations and see paysafecard’s renewed commitment as testament to this. We are very much looking forward to our future collaboration with such a well-known and established brand in paysafecard, and will focus our full attention on making this partnership as visible and authentic as possible.”
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