With Chubb’s support, Betterfly’s purpose-driven benefits program will encourage healthy habits and increase access to insurance protection across Mexico, Colombia, Ecuador, Chile, and Argentina.
Chubb, the world’s largest publicly traded property and casualty insurer, announced its most recent digital alliance with Betterfly, a Latin America digital benefits platform used by companies to encourage employees’ commitments to self-care. The platform rewards healthy habits with charitable donations and life insurance protection that grows at no cost based on lifestyle choices that foster physical, mental, and financial wellbeing.
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Betterfly has developed a unique embedded insurance B2B2C model and has chosen Chubb as its preferred insurance provider for Mexico, Colombia, Ecuador, Chile, and Argentina. Chubb will make Betterfly’s membership and benefits platform available to its consumer line insureds in these countries through existing distribution channels. The integration of Chubb’s digital insurance into the Betterfly ecosystem uses the capabilities of Chubb Studio, Chubb’s global digital product distribution platform.
“We are thrilled to start working together with Chubb to bring our Betterfly Effect to every corner of Latin America. This alliance combines Chubb’s global expertise in risk management, data analytics, and superior claims service with our AI-based customer behavioral science to complement our prevention, protection, and purpose solutions. This is a huge step towards scaling our platform throughout the region and to our vision of protecting the future of 100 million people by 2025,” said Eduardo della Maggiora, Founder and CEO of Betterfly.
“We are excited by this new digital alliance. Betterfly’s wellbeing platform will convert good habits into tangible benefits, combining social purpose with financial protection,” said Marcos Gunn, Senior Vice President, Chubb Group and Regional President, Latin America. “I am pleased to join efforts with Betterfly for a healthier Latin America and to provide greater access to insurance protection for people, families, and businesses.”
Most people in Latin America do not have life insurance coverage. According to a Swiss Re Institute’s Report from October 2020, the region had an estimated total mortality protection gap of US$14 trillion. Betterfly is making it easier and more affordable for individuals and companies in Latin America to access financial, insurance, and lifestyle benefits. Integrated with apps like Google Fit, Apple Health, and Strava, the platform tracks members’ activities and rewards healthy habits, such as walking, exercising, sleeping, and meditation, with “Better Coins” that can be exchanged for charitable donations, lifestyle rewards, and increased life insurance coverage.
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“We are reimagining both product and distribution in the insurance market and, through game mechanics and behavioral science, we are pioneering a new way of bringing financial protection to all, by empowering people to help others and take care of their mental, physical and financial wellbeing,” added Mr. della Maggiora.
Chubb’s technology, analytics, and data capabilities provide its global partners and their customers with a seamless experience. These capabilities are being utilized in Latin America with partners like Betterfly and in other regions around the world, including Asia and Europe. Specifically, Chubb’s global digital product distribution platform, Chubb Studio, allows business partners to quickly and easily add “white label” insurance offers to their existing digital platforms, with significant speed-to-market capabilities. Additionally, it provides a secure and scalable platform with multiple APIs to simplify the process. The platform enables Chubb’s partners in retail, e-commerce, banking, fintech, airline, telecommunications, and other industries to add digital insurance options to their product and service offerings, as well as the ability for their customers to submit claims 100% digitally within their ecosystems and platforms.
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