78% of Members and Prospects Using Ignite’s Digital Conversation Guide Took Action on a New Product.
Ignite Sales, Inc., the leader in retail banking customer and member engagement technology, announced that Royal Credit Union has achieved outstanding success improving member engagement since implementing Ignite’s conversations guides in its digital channels. Over 78% of members and prospects who completed a conversation guide have taken action to apply, open an account or contact the credit union. Royal serves over 220,000 members in Minnesota and Wisconsin.
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“Ignite’s member engagement platform guides Royal’s members through an engaging digital conversation to discover their needs and make accurate recommendations based on those needs.”
By integrating Ignite’s intelligent conversation guides into its online channels, Royal Credit Union provides tailored responses to discover members’ unique needs and delivers personalized, accurate product recommendations. Royal also linked Ignite’s guide into its chatbot “Val” to offer assistance in helping to select the right products and services for the prospective member 24/7.
“Ignite’s Member Engagement Platform enables us to engage with members digitally, wherever they are and whenever they need,” said Pam Haller, EVP Chief Digital Experience & Marketing Officer at Royal Credit Union. “The guides provide consistency in the process that allows effective measurement of what products are resonating with members and prospects. To date our digital guides have had over four thousand conversations and 78% have taken some form of action by either applying, opening an account or reaching out to contact us.”
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The digital conversation guides help Royal’s members and prospects make wise financial choices wherever they are 24/7. In addition, the insight gained from the digital conversations allows Royal to identify up-to-the-minute member trends enabling them to improve product offerings and sharpen marketing messages, campaigns, and spending.
“Royal Credit Union’s results demonstrate member’s desire for financial guidance from credit unions in a self- serve mode with great results,” George Noga, CEO of Ignite Sales. “Ignite’s member engagement platform guides Royal’s members through an engaging digital conversation to discover their needs and make accurate recommendations based on those needs.”
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