Lincoln Financial Network’s African American Financial Professionals Network Partners with CHIP Professionals, a Leading Digital Platform, to Match Consumers with Financial Professionals
Lincoln Financial Network (LFN), the retail wealth management affiliate of Lincoln Financial Group, announced the partnership of its African American Financial Professionals Network (AAFPN) with Changing How Individuals Prosper (CHIP) Professionals. This unique partnership will provide access and opportunity to Black and Latinx financial professionals and consumers by using CHIP’s online platform to easily match consumers with financial professionals who can help support their financial goals.
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“We look forward to leveraging CHIPS’ innovative digital platform to support new business growth and development for our financial professionals and bring their skills and expertise in comprehensive financial planning to those who need it.”
CHIP is the first business-to-consumer FinTech financial services marketplace designed to connect finance professionals directly with consumers. Its mission is to ensure the visibility and sustainability of financial professionals of color, specifically Black and Latinx financial professionals, by matching them with consumers in need. CHIP ensures a “best fit” for both consumers and financial professionals with its digital-first approach. Consumers fill out a questionnaire that allows CHIP to understand where they are in their financial journey in order to identify the best resources and professionals to meet their needs.
“The partnership between the AAFPN and CHIP delivers on Lincoln’s ongoing commitment to diversity, equity and inclusion in our network of financial professionals and in the communities they support across the country,” said David Berkowitz, president of LFN. “We look forward to leveraging CHIPS’ innovative digital platform to support new business growth and development for our financial professionals and bring their skills and expertise in comprehensive financial planning to those who need it.”
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“We’re thrilled to be partnering with Lincoln and the African American Financial Professionals Network to bring even more talented financial professionals to the CHIP platform,” said Dana Wilson, CEO of CHIP. “The AAFPN-CHIP partnership is a powerful combination of experienced financial professionals who have a deep understanding of our clientele and their needs, coupled with CHIP’s leading technology platform. This will open doors for countless Americans to better their financial futures and aligns with our mission to spotlight financial professionals of color.”
“Many African Americans find themselves isolated or without the necessary resources to help them succeed financially,” said Kelby Edwards, chairman of the AAFPN. “We strongly believe that partnerships like the one between the AAFPN and CHIP will help foster greater interaction between Black financial professionals and consumers to help address the issues impacting our communities.”
Launched in 2021, the AAFPN is an initiative that spans all of LFN designed to better support the unique needs of African American financial professionals and clients. The Network’s core objectives center on inspiring African Americans to pursue opportunities in financial services to increase the overall number of Black financial professionals in the industry, supporting new and experienced LFN African American financial professionals in the growth and development of their practice through strategic partnerships and mentoring, and providing financial wellness education to Black communities to help with financial preparedness.
This partnership is a further commitment by Lincoln Financial Group to execute on its ongoing action plan to advance racial equity, and to driving meaningful, measurable change. As the first Corporate Sponsor of CHIP, LFN and the AAFPN have the unique opportunity to further support their network of multicultural advisors and consumers by directly connecting consumers with culturally competent financial professionals who can help them reach their financial goals.
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