Marketplace makes it easy to view, transact and manage financial products through an integrated digital experience
Addepar, a leading technology platform for wealth management, announced the launch of Marketplace. This new application within the Addepar platform allows clients to view and assess a range of offerings and digitally initiate transactions through trusted partners. Offered through Addepar’s subsidiary broker-dealer, Acervus Securities, Marketplace is available to existing Addepar clients, and features private equity and hedge funds, secondary market liquidity solutions, shares in private companies, and cash programs. Marketplace clients can access and evaluate these financial products and solutions in a modern, streamlined application and can transact seamlessly and securely on each partner’s execution platform.
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“Addepar was started in 2009 in the wake of the last financial crisis, and this has been a cornerstone of our founding vision for the last decade,” said CEO Eric Poirier. “Marketplace unifies access to financial products like alternatives and private assets, which have historically been fragmented and opaque. Our clients manage and advise on nearly $2T in assets on Addepar, with more than 35% held in alternatives and private assets. Marketplace further empowers them to utilize the data and technology to make investments that deliver real results. This global pandemic and corresponding market volatility is our catalyst to launch this valuable offering. Our clients are demanding longer-term investments that fuel lasting solutions, and the world now has a wide range of problems that we all must confront and solve together. It’s time for market-driven forces to efficiently allocate capital and resources on a global basis as we collectively reach for a new normal — and one that’s better than the old one.”
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Available today to clients, Marketplace currently has offerings for:
- Hedge Funds & Private Equity: Established and emerging alternative investment strategies that include hedge funds, private equity, private credit, real estate and venture capital funds — made available through Artivest. Partnership forthcoming with iCapital Network.
- Liquidity Solutions for Fund Interests: Anonymous, efficient and transparent secondary market liquidity solutions for owners and managers of illiquid investments in private funds — made available through Melting Point Solutions.
- Private Company Securities: A secure and transparent process in the secondary market, for investing in late-stage, pre-IPO technology companies via single company investment funds, diversified funds and thematic funds — made available through EquityZen. Partnership forthcoming with Zanbato.
- Cash Management: FICA ® For Advisors, a liquid extended FDIC insured cash deposit program with a competitive yield, and FICA For Impact ®, an impact cash solution that allocates deposits to hundreds of community banks across the U.S. that assist small businesses — made available through StoneCastle Cash Management.
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