Dean Wilson, founder and CEO of Seven20, announced its brand transition into a full web3 entertainment company. With web3 as the common thread that binds the business and its partners, Seven20 will focus on blockchain, the metaverse, and its continued work in music via management, label’s, and publishing.
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This is an important and natural next step for Seven20, as they have been about independence since their inception. This is in essence what blockchain technology is for creators – independence. It’s the freedom and the right to own their own content, monetize it, and distribute it at their own discretion with no intermediaries.
“This is an exciting and ground-breaking time in all industries, but ours [entertainment] especially because of the lack of clarity for so many years surrounding the value of music, content, and celebrity. The transition to web3 is a learning curve for many, but with the right blend of early adopters, tech moguls, and unique creators, we will see that learning curve lessen and mass adoption will rise” said Dean Wilson, founder and CEO of Seven20.
SEVEN20’S NEW COMPANY PILLARS:
Web3:Â Web3 is the common thread that binds the business and partners
Blockchain:Â NFT innovation creates limitless product opportunities, giving ownership to the community
Metaverse:Â Creating experiences in Web3 that give creators access and control
Music:Â Community of world-renowned artists via management, label’s and publishing
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“Being a full web3 company means that at the core of our business we understand, value, and embrace technology that has a global and cultural impact on the entertainment industry. We develop and execute strategies with the mindset of being as far out into the future as possible. We firmly believe in creator’s rights to seeing the upside of their creations and will never stop supporting them and pushing the boundaries for the industry at large,” said Wilson.
Dean Wilson is Manager & Business Partner to electronic music star deadmau5. Together they were early adopters of NFTs and they continue to push the boundaries within live tech and deadmau5’s virtual gaming world of Oberhasli. In 2021 alone, Dean & deadmau5 released multiple blockchain-powered NFT projects, including July 2021 collab with artist Alan Bolton, the ‘SLICKMAU5’ NFT collection on Nifty Gateway, NFT VIP packages to deadmau5’s 2021 Red Rocks shows, and his single “this is fine” with Portugal. The Man was released on the blockchain as NFTs.
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