Program helps musicians easily purchase instruments, recording equipment and accessories to fuel their passion for music
Synchrony, a premier consumer financial services company, and Guitar Center, the world’s largest musical instrument retailer, announced the renewal of a strategic partnership that began in 2015. Under the agreement, Synchrony will continue providing a private label credit program for customers to make purchases at any Guitar Center location or via its website.
Guitar Center Gear Card customers can receive 5% rewards and special financing options when purchasing items from the nearly 300 Guitar Center locations and website, which is one of the top direct sales websites in the industry. In addition, customers applying online or through their mobile device benefit from Synchrony’s Prequalification process which enables customers to see if they will be preapproved for credit and view their initial credit limit prior to submitting an application, with no impact to their credit bureau score.
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“Our partnership with Guitar Center has made it easier for musicians to realize their passion,” said Darrell Owens, senior vice president, Synchrony. “Offering flexible financing options and a great experience help those purchasing musical instruments and accessories to concentrate on what’s important — making music. We are thrilled to extend our relationship with such a valued partner.”
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The program helps everyone — from lifelong musicians to beginners looking to expand their interest in music — achieve their musical goals with the backing of a strong financial services company. As anyone who loves music and wants to immerse themselves in learning how to play an instrument or advancing their skills quickly learns, it can be an expensive hobby to pursue. Synchrony and Guitar Center want to make it accessible and easy for musicians to enhance their musical knowledge.
“Over the past six years, Guitar Center has worked closely with Synchrony to provide the best financial payment options to our customers,” said Tim Martin, Chief Financial Officer, Guitar Center. “We look forward to continuing this program to support our loyal customers on their musical journeys by offering simplicity, flexibility, and affordability at the point of purchase.”
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