Yotta, a fintech that helps customers to build up savings, widens its reach through Fintel Connect’s AI-powered influencer marketing platform
Yotta, a digital savings account app, has launched its affiliate program in partnership with Fintel Connect, the leading specialist in performance marketing technology for financial services.
As a mobile banking app for customers who struggle to build savings, Yotta motivates Americans to save money through a weekly sweepstakes to win big prizes. Every $25 saved in their Yotta account gives them one recurring ticket into each week’s drawings to win prizes ranging from 10 cents to the top prize of 10 million dollars. In 2021, a New York EMT won a Tesla Model 3 through the weekly drawing.
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Yotta’s debit card offers customers the chance to get their purchases paid for free and provides 10% back on purchases in the form of sweepstake entries. The Yotta credit card gives an even higher chance for free purchases and provides 20% back on purchases in the form of sweepstake entries.
By applying the same underlying psychology that drives Americans to play the lottery, Yotta rewards customers for taking action to improve financial health.
“It’s exciting when we see our users motivated to build their savings, especially when they win big with us,” said Yotta CEOÂ Adam Moelis. “We want to help more Americans with our app, and with Fintel Connect’s technology, we’ll be able to expand Yotta’s reach across the country.”
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Fintel Connect is aligned with Yotta’s mission to help customers become more financially secure. The partnership between the two fintechs marks an important step for both companies.
“The future of financial services lives online, and Fintel Connect’s marketing intelligence solutions can help brands reach the right customers online in a meaningful way,” said Nicky Senyard, CEO and Founder of Fintel Connect. “We’re pleased to support Yotta’s mission to change people’s opinions about personal finance. Their innovative approach to savings will be a standout for our network of finance influencers and publishers.”
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