B2B Commerce News

Lightspeed Launches Groundbreaking B2B Network to Connect Brands and Retailers

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Combining the power of the original Lightspeed Supplier Network and NuORDER by Lightspeed, new Lightspeed B2B will connect thousands of the world’s best brands and retailers, empowering merchants to instantly order and seamlessly sell on any channel

Lightspeed Commerce Inc. the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, today announced the launch of the new Lightspeed B2B platform to North American fashion, outdoor and sports retailers, with broader vertical and feature availability in the coming months. The launch of this transformative new solution will bring together thousands of the world’s best brands and retailers with a cutting-edge supplier network tool that integrates B2B orders directly into the point of sale (POS).

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“After four years of owning a retail business, I’ve never been so excited for a retail product in my entire career,” said Lightspeed B2B user Christine Iksic, Founder and CEO of 3 Rivers Outdoor Co. “I’m so happy the Lightspeed B2B platform exists, and I’m going to tell every brand they need to just switch to Lightspeed B2B.”

This innovative, first-of-its-kind solution is the culmination of integrating technology from Lightspeed’s acquisition of NuORDER into the Lightspeed Retail platform. The Lightspeed B2B platform boasts thousands of brands, including Tom Ford, Coach, Theory, Black Diamond and Outdoor Voices. Retailers will be able to use this platform to order directly from brands in the Lightspeed Commerce platform.

“We saw an enormous opportunity to transform how retailers work with their brands,” said Lightspeed CEO JP Chauvet. “With the technology and expertise brought in through the NuORDER acquisition, we’ve been able to create a truly transformational, integrated brand supplier network for the retail industry. We’ve completely re-invented the buying and inventory process for brands and retailers, and Lightspeed B2B is bringing them a robust, high-end brand network.”

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Today, the wholesale supply chain between independent retailers and brands is riddled with inefficiencies and archaic processes. Both sides run systems completely independently and without any connection or integration of data – until now. Existing workflows do not meet the modern needs of retailers when it comes to inventory acquisition, management, and distribution, resulting in risks to revenue for all sides. Additionally, sell-through reporting is siloed, meaning brands have near-zero visibility into what sells to consumers. Without this visibility, brands cannot assist retailers by proactively helping with refills, exchanges, and anticipating the needs of the consumer.

The new Lightspeed B2B platform improves the connection between brands and retailers, automating the omnichannel retail experience, and liberating retailers from manual, time-consuming workflows. Lightspeed B2B reduces friction, saves time, and offers additional insights by putting a single network at the fingertips of brands and retailers

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[To share your insights with us, please write to sghosh@martechseries.com]

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