Leading, Agile and Innovative Global Analytics Company Selects Financial Services PR Firm BackBay
CRISIL, an S&P Global company, has selected BackBay Communications as its international agency of record in the United States, United Kingdom, and European Union markets. BackBay is an integrated financial services public relations, content development, and digital marketing agency with dedicated teams focused on financial technology, asset management, private equity and venture capital, and impact investing.
BackBay will serve as CRISIL’s strategic outsourced public relations partner. BackBay will develop and execute an integrated program to help strengthen brand awareness for CRISIL in the U.S., U.K., and Europe through the group’s global business unit – Global Research & Risk Solutions (GR&RS). It will achieve this through media positioning, business capability promotion, and media management.
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“We are very pleased to be crafting a media positioning for CRISIL Global Research and Risk Solutions, a leading strategy implementation partner that helps many of the world’s biggest financial institutions to grow revenues, minimize risk, increase productivity, make better decisions, and enhance returns,” said Bill Haynes, Founder & CEO of BackBay Communications. “We look forward to working together with the CRISIL team to foster its business expansion in key markets, helping more clients to achieve strategic goals, manage complex risks and transform with conviction.”
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Over the past two decades, CRISIL Global Research & Risk Solutions has served more than 200 institutions and over 10,000 stakeholders across banks and asset managers by providing financial risk, non-financial risk and bespoke research services, thereby helping them achieve tactical and strategic goals and manage complex risks.
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