First cards to feature DC and Warner Bros. Pictures’ ‘The Batman’
Fan engagement platform, Hro, combines the digital and physical world and provides a unique entry point for DC fans, crypto enthusiasts and trading card collectors
Cartamundi Group, the worldwide leader in playing cards, and Warner Bros. Consumer Products on behalf of DC are today launching DC Hybrid Trading Cards by Hro in India, after the hugely successful launch in North America and UK. Using the Hro® app, a new platform that combines the physical and digital world, fans will be able to unlock the DC Multiverse and collect, trade and buy DC-based hybrid NFT trading cards featuring their favorite DC Super Heroes and Super-Villains, including DC characters from the Warner Bros. Pictures epic action blockbuster ‘The Batman,’ which premiered earlier this year.
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“Cartamundi is excited to partner with Warner Bros. Consumer Products to bring a new breakthrough hybrid physical and digital fan engagement platform and solution, Hro, to market,” said Stefaan Merckx, CEO of Cartamundi. “As a company, we’re committed to bringing our partners and fans global unprecedented experiences and innovative solutions.”
With the DC-based hybrid NFT trading cards, Hro will give fans the opportunity to own a physical trading card with an NFT component, bringing blockchain technology together with digital shelf presence. Using NFTs minted on Immutable X, an Ethereum-based carbon-neutral Layer2 blockchain, DC Hybrid Trading Cards by Hro will be available on Amazon India in July 2022, with additional and limited-edition content coming throughout the year.
“As technology continues to evolve, it’s important now, more than ever, to meet our fans where they are by offering a unique experience with these DC hybrid trading cards,” said John Louie, SVP, Warner Bros. Consumer Products, APAC. “By combining the physical aspect of the trading cards with a digital NFT component, we’re able to provide fans a whole new way to engage with their favorite DC characters. We’ve had great success with this product launch in North America and UK and are thrilled to be expanding this program for our fans in India, further building our community of collectors worldwide.”
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Each DC Hybrid Trading Card by Hro features favorite DC characters and will be equipped with a unique QR code that connects the physical card to its digital “twin” on the Hro app. Once connected, the Hro app gives buyers access to a 24/7 global marketplace to buy, sell, and trade their way to a complete collection. The app provides a 360° fan engagement platform and community, where users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on leaderboards and in challenges, and unlock money-can’t-buy rewards and experiences.
“India has highly engaged communities of DC fans, crypto enthusiasts and trading card collectors, and we are thrilled to bring Indian consumers a one-of-its-kind opportunity to experience innovative hybrid products that unlock a deeper fan experience besides the option to collect, trade and compete with a global community of like-minded fans,” said Smita Singla, CMO of Cartamundi India (Parksons Cartamundi).
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