Intuit , the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, is fueling innovation at scale for consumers and small businesses, and speeding time to market for new products and services with its AI-driven Virtual Expert Platform, just in time for the 2022 tax season.
Intuit is fueling innovation at scale for consumers and small businesses, and speeding time to market for new products and services with its AI-driven Virtual Expert Platform, just in time for the 2022 tax season.
By combining Intuit’s AI technology and its network of experts—and the software that connects them—through its TurboTax Live and QuickBooks Live offerings, the company is tackling one of the biggest challenges facing its consumer and small business customers: instilling confidence in their financial decisions.
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For Intuit customers seeking automated digital assistance, the platform uses AI to understand what’s being asked, interpret financial and tax documents and rules, and provide clear answers to customer questions. When live human advice is needed, the platform acts as a matchmaker, connecting customers with a tax specialist or bookkeeper for their unique financial situation to review and discuss documents together.
Intuit’s technology-first platform approach also enables its technologists to quickly share, experiment, iterate, and deliver new, highly personalized customer experiences at scale for more than 100 million customers around the world. TurboTax Live Business is one such product, launching soon for incorporated small business owners filing their taxes as an S corp, partnership (GP, LP, LLP), or multi-member LLC.
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“The technology behind our Virtual Expert Platform is enabling us to enter the almost $10 billion total addressable market for business tax in just weeks, versus months,” said Mark Notarainni, chief customer success officer and executive vice president at Intuit. “This is a powerful example of how our modular, plug-and-play platform is delivering speed–to-benefit for Intuit’s developers, customers, and experts alike through our connected product ecosystem.”
Altogether, Intuit handles 730 million AI-driven digital customer interactions per year, more than 500 million minutes of human-assisted interactions per year, and 58 billion machine learning predictions per day across its cornerstone products on its global financial technology platform for live and online services.
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