Author : Liz High

Liz High is VP Strategy and Insight at Metia, a full-service agency designed to support clients in the areas of Insight, Demand, Content and Advocacy. In addition to working with technology and digital native businesses, Liz and her team works with global banks, community banks, credit unions, neo-banks and fintechs across North America, Europe and Asia, helping them to design new customer experiences, build brands that resonate online and connect with new audiences. Liz is skilled in a wide range of both qualitative and quantitative insight techniques. Methodological specializations include digital ethnography, advanced linguistic analysis and modelling, semiotics, segmentation, conjoint, messaging and positioning research, customer journey mapping, board level facilitation, innovation workshops and both business and marketing strategy consulting.