Author : Taylor Mahoney

1 Posts - 0 Comments
Taylor Mahoney is Global Vice President of Solutions Consulting of Persado, where she draws from a decade of career experience in strategic sales, technical consulting, creative development, project management, and business analytics to identify ways retailers can use technology to create more engaged, loyal customer relationships. Before joining Persado Taylor served as marketing project manager at Gap Inc. Taylor is a graduate of the University of San Francisco, where she received her Bachelor of Arts in International Studies, Economics, Spanish.

Bank Communications Aren’t Cutting It. It’s Time to Make Digital Channels More Personal

Taylor Mahoney
by Taylor Mahoney0
It’s official: banks’ digital experiences are not cutting it for consumers, and it’s jeopardizing their loyalty. A recent Persado report discovered that 50% of consumers feel bank communications are too formal, impersonal, dated, and out-of-touch. Also troubling; more than half (54%) of all respondents said the written communications from their......
1