Author : Zur Yahalom

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As the Senior Vice President and Head of Financial Services for Amdocs Americas, Zur brings over 20 years of experience in technology, business development, sales, and executive management to his role. He is a passionate advocate for diversity and inclusion in both his professional and personal life. Zur is currently leading Amdocs' expansion into the Financial Services domain in the Americas, where he is committed to creating new business opportunities, nurturing new initiatives, and learning new skills. His dedication to diversity and inclusion drives his leadership style, fostering an environment that values and celebrates differences.

Hyper-personalization in Banking: The Tech Journey to Serving a Segment of One

Zur Yahalom
by Zur Yahalom0
Today’s customers expect every brand, regardless of industry, to tailor products and offers not just to people like them, but to them specifically. Welcome to the era of hyper-personalization. While traditional personalization relies on demographic data to tailor products to customer segments, hyper-personalization leverages real-time data to create customized offers......
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