Balance offers all-in-one B2B financing and checkout to help BigCommerce’s fast-growing merchants scale ecommerce payments
Balance announced it has been named a BigCommerce Certified Technology Partner, providing tens of thousands of BigCommerce merchants with access to digital and self-serve B2B payments. Beginning today, BigCommerce customers can integrate Balance through the BigCommerce App Marketplace.
“Partnering with leading ecommerce platforms like BigCommerce are crucial to how we help solve the challenges B2B merchants face. We’re excited about what this continued partnership represents the next generation of commerce solutions for B2B brands.”
“Our goal has always been to enable online trade for businesses. Digital and automated credit options, payment methods, invoicing, and reconciliation are essential to that. Our partnership with BigCommerce makes these capabilities easily accessible to any BigCommerce merchant selling online,” said Bar Geron, co-founder and CEO of Balance. “Partnering with leading ecommerce platforms like BigCommerce are crucial to how we help solve the challenges B2B merchants face. We’re excited about what this continued partnership represents the next generation of commerce solutions for B2B brands.”
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“Real commerce is catering to how the buyer wants to pay, each time. It’s about making it easy for them to do their procurement, every time. Sometimes that will mean paying via check, other times wire, other times debit, or on net terms. That means looking for more options and ways to enhance the checkout that have not previously existed in B2B ecommerce. That’s where Balance and BigCommerce can make a real difference,” said Sean Last, Head of Partnerships.
According to a recent Balance survey, 53% of B2B customers stated that slow or lengthy approval for payment terms would be the top reason to change to another ecommerce site and 73% of B2B customers would abandon their purchase if they experienced friction at the checkout. With conversion and loyalty on the line, payments cannot be left as an afterthought.
Further, Balance’s own internal data shows that providing alternative payment options and net terms can more than double average order sizes. Balance customers have also been able to cut overhead costs by 85% and rather than wait weeks to get paid, receive full payment in a matter of seconds.
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For customers leveraging our integrations, we’ve seen the average implementation time be within 2-3 hours, enabling them to offer a quick and effective way to qualify new customers for net 15, 30, 45, or 60 purchases, directly on their site. Plus, with branded invoicing and checkout, merchants have the opportunity to create a truly seamless, trustworthy, and non-disruptive experience to the relationship they have with their current and future customers.
“Our partnership with Balance further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “Balance shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”
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