Agreement will expand access to digital-first rewards, incentives and gift card content to select Southeast Asia markets
As part of its mission to offer meaningful rewards on a global scale, Blackhawk Network has purchased a minority stake in Singapore-based rewards and incentives company, Wogi. The collaboration will accelerate the growth of rewards and incentives throughout Southeast Asia and provide solutions to the APAC businesses that are revisiting their rewards strategies as a result of the pandemic.
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With Blackhawk’s investment, Wogi will now be able to offer a wider selection of gift card rewards, which have shown to be effective incentives for driving loyalty and motivation among shoppers and employees alike.
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“This investment will provide Blackhawk with greater access to digital-first rewards, incentives, and gift card content in the APAC regions such as Singapore, Hong Kong, Malaysia, Thailand, the Philippines, Vietnam and Indonesia, and provide Wogi with a more robust corporate framework benefiting from Blackhawk’s vast gift card network and solutions,” said Mark Singer, managing director of Asia Pacific, Blackhawk Network. “Digital rewards are highly popular in the APAC region, and there are numerous applications for organizations to leverage these rewards. For instance, businesses can leverage smart rewards and incentives to help boost topline revenue and streamline business processes by building engagement and boosting employee, partner and customer satisfaction.”
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To date, Wogi powers rewards for more than 300 B2B and B2C companies with more than 700 gift card content and payment partners. By joining forces with Blackhawk, Wogi’s clients in APAC markets will have access to an even larger rewards portfolio — including original gift card content personalized for individual recipients — via its smooth CONNECT API and digital integration technology for seamless ordering, processing and delivery.
“With Blackhawk’s backing, we will have the opportunity to expand our offerings and seek out growth opportunities for our business and our clients’ businesses,” said Pavlina Atanasov, Wogi Founder and Senior Vice President. “Robust, modern reward programs can create significant competitive differentiation for organizations jockeying for valuable market share and by expanding our capabilities, we will help our partners — and our company — tap into the latest and greatest reward options.”
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