SnapAP, SaaS leader in B2B finance automation sets the stage for future growth
SnapAP, a leader in B2B finance automation, announced a number of key senior management hires, including Roshni Wijayasinha as its Chief Marketing Officer; Tiffany Campbell as Head of Channel Sales; Pablo Asiron as Head Of Strategic Sales; and Alicia Roisman to lead the Fintech Strategy. All hires begin effective immediately.
As CMO, Ms. Wijayasinha will lead marketing efforts by building out the brand and accelerating its growth across North America. As Head of Channel Sales, Ms. Campbell will leverage years of industry expertise to support continued product adoption by clients within the Sage, Microsoft and Oracle market segments. In his role, Mr. Asiron will leverage his experience with global corporate deal-making to expand SnapAP’s business via enterprise sales and distribution partnerships. Ms. Roisman, a serial entrepreneur and Fintech expert, will be responsible for driving the company’s Fintech roadmap and expanding SnapAP’s payments-related ecosystem. Together, they will complement the existing team, continuing the momentum of growth with significant partnerships and new proprietary technology, to provide even further increases in efficiency and value for the financial operations teams of SnapAP’s clients and their vendors.
“Our mission at SnapAP has always been to help finance teams become more efficient. With this investment in growing our team, we’re ready for the next stage as a company, where we can spread our message and help more companies recognize process improvement and real productivity savings,” said JD Drapeau, CEO of SnapAP.
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The company is also aggressively growing its already comprehensive product offering with a full schedule of releases. The most recent update includes a new OCR (Optical Character Recognition) feature that leverages cognitive sciences and AI to greatly minimize errors and data issues. This allows SnapAP to gain an over 97% confidence rate on data extracts for invoices and receipt without the need to create templates or data structure.
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