Leading B2B Commerce Platform’s Latest Investment Round Signals Rapidly Changing Wholesale and Retail Landscape
NuORDER, the leading B2B e-commerce platform, announces that it has raised $ 45 million in a funding round led by Brighton Park Capital and Imaginary Ventures. This funding is a testament to the acceleration of digital buying and selling over the past twelve months and signals future growth opportunities that exist in the multi-trillion dollar B2B marketplace.
This investment phase will support the continued growth and expansion of NuORDER in target markets and enable the company to claim and transform commerce, finance, payments, data and discovery between brands and retailers on the global B2B market.
Natalie Massenet, Co-Founder and Managing Partner of Imaginary Ventures and Founder of Net-A-Porter, will join the team as a board member and strategic partner to drive European expansion and growth in the markets of luxury and fashion retail. Mark Dzialga , Managing Partner of Brighton Park Capital, will also serve on the Board of Directors and bring his expertise to help companies achieve their global payments and market ambitions.
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“I have seen firsthand how slowly the fashion and retail industry is adapting to change without reaching a tipping point, and this past year has been another critical inflection point for many.” , said Natalie Massenet, co-founder and managing partner of Imaginary Ventures. “Over the past several decades, the focus has been on the retail end consumer, but there has been little progress in the way the industry operates behind the scenes. NuORDER has developed the technology essential to power wholesale, purchasing, merchandising and now payments, by providing businesses with the digital tools needed to work efficiently and profitably in a rapidly changing consumer and retail landscape. Imaginary Ventures is proud to support NuORDER and I am delighted to join the Board of Directors to help guide the company into this new phase of growth. ”
“NuORDER has digitally transformed the buying and wholesale process for major global brands and retailers,” said Mark Dzialga , CEO and Managing Partner of Brighton Park. “As the consumer landscape continues to evolve, this investment reflects Brighton Park’s strong confidence in the talented team at NuORDER and in a differentiated platform that is revolutionizing merchandising, payments and visualization in retail. detail. We look forward to leveraging our investment expertise to support the long-term growth and success of the business. ”
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Since 2011, NuORDER has been solving real problems faced by the fashion, luxury, footwear, outdoor and sports industries. Using cutting-edge technology and digital market tools such as the Virtual Showroom and a recently launched payment offering, the company remains focused on creating greater efficiency and revenue for its customers and the industry by general. Over the past twelve months, NuORDER has grown by 125%, driven by the effects of the pandemic and the need for companies to digitize and streamline their processes, with 30% of gross merchandise volume coming from Europe. Major retailers, including Saks Fifth Avenue, Nordstrom and Bloomingdale’s, all buy and sell exclusively through NuORDER. This recent round of investment puts NuORDER on the path to setting a new standard for B2B commerce and fostering innovation in the global marketplace.
“This is a pivotal time for the industry and it is more important than ever for NuORDER to deliver innovations to brands and retailers around the world to help them succeed. The new capital allows us to accelerate our vision through key investments in products and engineering and we feel fortunate to have such a large number of partners supporting our growth, ”said Olivia Skuza, co-founder and co-managing director of NuORDER. “As the B2B commerce landscape changes rapidly, we remain focused and are able to deliver on our core mission, which is to set the global standard for commerce, discovery and payments and to deliver to the industry. a best-in-class solution through a single platform, ”added Heath Wells , co-founder and co-CEO of NuORDER.
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