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Ambit Finvest Partners With Bajaj Finserv Direct To Launch D2C Digital Lending Platform

In order to create a D2C mobile app – Ambit Finvest – Instant Loan App and a web-based digital lending platform, Ambit Finvest Private Limited (“Ambit Finvest”), the Non-Banking Financial Company (NBFC) of the Ambit Group, has partnered with SKALEUP, the digital technology services arm of Bajaj Finserv Direct Limited, a subsidiary of Bajaj Finserv Limited. The platform would allow MSME business owners to apply for instant business loans using a fully digital, paperless onboarding process. The platform offers a seamless customer onboarding experience and ensures delivery of the maximum eligible loan amount in the shortest amount of time without human intervention thanks to its API integrations with various tech-enabled credit-related services. The primary goal of Ambit Finvest has been to strengthen underprivileged MSME businesses at the grass-roots level by using technology to deliver credit quickly and affordably. Since its founding, Ambit Finvest has provided more than 50,000 MSME business owners with services and disbursed more than Rs. 3500 Crs. in loans.

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Sanjay Agarwal, CEO, Ambit Finvestsaid, “Our core focus has been to develop a coherent strategy around capturing the maximum value from Digital Technologies catering to customer experience and operational efficiency. We are extremely proud to be associating with the talented and enthusiastic team at SKALEUP to build a platform, which offers a seamless and completely digital customer onboarding journey.”

Ashish Panchal, CEO, Bajaj Finserv Direct, said, “Digital innovation has rapidly altered India’s financial services landscape. Bajaj Finserv Direct plays an active role in this evolving financial ecosystem by offering technology solutions that revolutionizes the way lenders, businesses and consumers engage. SKALEUP’s Creditech solution is a low-code/no[1]code digital platform that enables data-driven decisions. This platform will enable Ambit Finvest to manage a broad range of processes and services, from digital journeys and multiple products to managing complex workflows involving sales, underwriting & operations.”

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