Financial institutions can leverage transaction data to uncover the financial health and patterns of account holders
Alkami Technology, a leading cloud-based digital banking solutions provider for financial institutions in the U.S., recently released proprietary data focused on emerging technology adoption, providing insight into areas such as how much consumers utilize these new technologies along with behavior patterns for cryptocurrency usage.
Alkami Telemetry Research uncovers intelligence, strategic insight, and behavioral trends within account holder transactions to inform regional and community banks and credit unions. Alkami Telemetry Data was sourced from a panel of more than 2.5 million account holders and over 1.5 billion transactions.
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Alkami’s research into consumer adoption of emerging technology trends is designed to help financial institutions understand their account holders’ behavior and better anticipate future needs. The research findings include:
- Paid ChatGPT usage is on the rise, with the launch of ChatGPT creating a 5.5x increase of OpenAI subscribers in the spring of 2023.
- Virtual reality headsets are a tech category to watch. If VR headsets do hit critical mass, consumers may expect immersive VR app experiences for interfaces like digital banking.
- Total payments sent to cryptocurrency exchanges through the end of 2023 declined in comparison to Alkami’s 2022 research.
- Public electric vehicle (EV) charger usage, while still nascent, grew significantly in 2022 and 2023.
- At-home DNA testing is slowly on the decline.
“These insights about consumer spending on emerging tech are based upon Alkami’s deep expertise in transaction enrichment and analysis. Financial institutions can uncover useful spending patterns, competitive intelligence, and financial health cues within their own data with the help of experts in transaction enrichment and analysis,” said Mark Leher, director, product management at Alkami. “This intelligence can be used as a driver for financial institutions to ensure relevant messaging and outreach to account holders through digital channels.”
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