Nashville Fintech Becomes Popular Music Venue’s Preferred Payments Partner
Celero Commerce (“Celero”), a top ten U.S. non-bank payment processor, announced an exciting new partnership with Nashville’s Bluebird Cafe. A revered music venue that has launched the music careers of many top stars, including Taylor Swift, Garth Brooks, and Faith Hill, The Bluebird Cafe is a true Nashville icon.
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In addition to providing payment processing services for The Bluebird Cafe, Celero will also be the presenting sponsor of Bluebird on the Mountain, a six show concert series produced by at Vanderbilt University’s Dyer Observatory. The annual series, in its 20th year, occurs between May and October and features noted Bluebird songwriters. New this year, local small businesses or nonprofits will be joining Celero at each concert as a Community Feature to help build their awareness in the Nashville community. The list includes Abbie’s Safe Home, Turnip Green Creative Reuse, Strings for Hope, Pencil, Old Friends Senior Dog Sanctuary, and The Cookery.
“Our mission is to deliver simple-to-use, bundled payments solutions that enable small to mid-sized businesses to compete and win in the marketplace,” said Celero founder and Chief Executive Officer Kevin Jones. “We cannot think of a better way to fulfill this mission than by supporting local charities, singers, songwriters, and recording artists as our way of preserving and growing what is so special about Nashville. Partnering with The Bluebird is a dream come true for us.”
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The Bluebird Cafe is a 90-seat songwriters club where more than 80,000 annual visitors witness up-and-coming songwriters hone their craft and listen to established recording artists tell the stories behind their hits. Over 20,000 music lovers attend Bluebird’s off-site events, such as Bluebird on the Mountain.
“Celero Commerce and the Bluebird Cafe share a commitment of connection and service in our community, which is how we came to this idea for partnering with Bluebird on the Mountain,” said Erika Wollam-Nichols, General Manager and Chief Operating Officer of the Bluebird Cafe. “We are excited to have Celero as our payments partner, but even more excited about the impact we can make in the community together.”
“Like so many other businesses, we chose Nashville to begin our journey at Celero, and we couldn’t have made a better choice,” concluded Jones. “You can build great technology in many places, but we wanted to be somewhere special where our team could thrive, grow, and enjoy a special, creative, and innovative community. The Bluebird Cafe is certainly one of the places that defines Music City’s greatness.”
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