GOL becomes the latest airline to appoint the Payment Orchestration leader
CellPoint Digital, the global pioneer of Payment Orchestration, announces it will orchestrate payments for GOL Linhas Aéreas Intelligentes S.A. (translated to ‘GOL Intelligent Airlines S.A.’), the Brazilian low-cost airline based in São Paulo.
In 2022, GOL took 33,7% of the domestic market share in terms of passengers per kilometre flown. This positions GOL as one of the largest domestic airlines in Brazil.
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Commenting on the announcement, Kristian Gjerding, CEO at CellPoint Digital said: “More and more airlines across the globe are turning to CellPoint Digital as they recognize our expertise in the complex space of airline payments. We are so excited to welcome GOL as our most recent airline customer and look forward to watching its growth soar as it leverages our world-leading Payment Orchestration Platform.”
By harnessing the capabilities of CellPoint Digital’s Payment Orchestration Platform, Velocity, GOL estimates it can drive monthly transactions up to almost 2 million TRX.
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Diogo Lopes, CFO at Smiles, GOL’s Frequent-flyer program, added: “This is a great move for GOL as we look to scale up our operations even further. We have already developed a strong consultative relationship with CellPoint Digital, whose advice on potential payment partners in different countries has been invaluable. Integrating CellPoint Digital’s innovative Payment Orchestration Platform will be powerful in driving efficiencies.”
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