Wirex, the leading payments platform, has hired Diana Carrasco-Vime as their first Non-Executive Director. The Head of Risk for Digital Channels at Lloyds Banking Group will bring her vast experience to help the company move to the next level as it endeavours to become the go-to digital payments platform for everyday users.
Wirex has gained a reputation for constant innovation within the crypto sector. With nearly 4 million customers and astronomical growth in recent years, successes have included developing the first crypto-enabled debit card, becoming the first crypto-native principal member of Mastercard, and launching their X-Accounts feature offering users unprecedented levels of passive income.
As the London-based company matures and sets its sights on further growth, they have hired Diana Carrasco-Vime as the first Non-Executive Director. From July 2021, she will join CEOs and Co-Founders Pavel Matveev and Dmitry Lazarichev to take a leading role in deciding the trajectory of the company. Her responsibilities will include taking Wirex towards the next stage of growth in the UK market, and acting as an independent advisor to support and advise governance and strategy development.
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She brings 20 years worth of international experience in innovation for consumer and commercial financial services, having worked in all areas of payments and banking, including product design, business development, public policy, risk, compliance and governance. Throughout her career she has held senior positions in ServiRed, Visa, HSBC and Lloyds. She has also held several advisory roles with industry bodies, regulators and private companies, of which she is most proud of working with the European Financial Coalition to counter child abuse online.
Utilising Wirex’s industry-leading proposition as a platform bridging the gap between the digital and traditional financial worlds, she believes that her biggest asset will be her focus on customer-centricism, matching the company’s mission to make crypto ‘open to all’.
“At a time where technology and data are allowing such a revolution in financial services from every possible angle, there is a risk that companies jump into projects and experiments just because they are ‘the next big thing’, or because they feel they have to follow their competitors, without necessarily considering if it is what their customers actually need. What appealed most to me is that Wirex’s approach has consumers in mind – demystifying crypto and bringing it to everyday life, making it accessible for everyone. This is a proposition I truly believe in, and I am very excited to be a part of,” Carrasco-Vime expressed.
As the first female on the board, the appointment aligns with Wirex’s goal to encourage everyone to get involved in the crypto sector. Having participated in several initiatives towards gender equality in the fintech and payments sectors, Carrasco-Vime will bring her passion for diversity and inclusion as Wirex approaches the start of their second ‘Women in Crypto’ campaign.
Pavel Matveev, CEO and Co-Founder, explained that “Carrasco-Vime’s hire has come at an integral point in Wirex’s development. With nearly 4 million customers and plans to release more game-changing products and features, her knowledge and expertise will be vital in ensuring that we scale-sensibly and suitably to continue providing a world-class digital payments platform.”
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