Streamlined integration with Paysafe allows operator’s Michigan iGaming brand Play Gun Lake to offer players range of traditional and alternative payment solutions
Paysafe, a leading specialized payments platform, has partnered with Parx Interactive, the Bensalem, Pennsylvania-based gaming company owned by Greenwood Gaming and Entertainment, Inc. The first phase of a multi-state partnership sees the Parx Interactive-powered Play Gun Lake online casino and sportsbook for Michigan plug into Paysafe for access to all its traditional and alternative payment solutions.
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Whether Michigan players want to wager on video slots, casino table games, or U.S. and international sports, Play Gun Lake, which is powered by Parx Interactive in partnership with the Wayland, Michigan-based Gun Lake Casino property, offers a comprehensive range of real-money iGaming options. The brand’s single streamlined integration with Paysafe through its technology partner Playtech’s Information Management Solution (IMS) platform also maximizes consumer choice by providing players with all the ways they want to pay when betting online.
Players who prefer traditional payment methods such as their credit or debit card can now make a frictionless and secure online deposit to wager at Play Gun Lake, with the transaction processed by Paysafe’s best-in-breed payment gateway. Alternatively, players who prefer to use a digital wallet can select Skrill to seamlessly make a deposit, while cash-focused players will be able to wager using Paysafe’s paysafecard eCash solution. The integration also provides access to other industry-leading alternative payment methods.
As well as enabling deposits, Paysafe provides Play Gun Lake players with the ability to withdraw their winnings. Payouts can be transferred into their bank accounts using their Skrill account, where funds are transferred in real time, or via ACH.
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In addition to serving all players’ transactional needs, Paysafe allows Parx Interactive to monitor and streamline Play Gun Lake’s payments offering with the platform’s Analyze and Business Portal back-end. This sophisticated suite of reporting and analytics tools will help Parx Interactive optimize its payments offering, as the operator rolls its partnership with Paysafe into other states. Integrations are already planned for Parx Interactive iGaming brands in Pennsylvania and New Jersey.
Gregory Kirstein, Vice President of Business Development for iGaming at Paysafe, said: “We’re strongly focused on providing Parx Interactive’s players with the payment methods that suit their specific preferences and ensuring a frictionless experience for depositing and payouts. Through our comprehensive approach to payments, we look forward to helping Parx Interactive maximize customer acquisition and retention as well as revenue growth in Michigan and other states.”
Matthew Cullen, Senior Vice President of Interactive at Parx Interactive, commented: “Offering Paysafe’s top payments product through an integration with the Playtech platform will strengthen our offering in Michigan and result in a great user experience, to which we are highly committed. These partnerships are key for Parx Interactive’s national success, and we couldn’t be more excited to roll-out this partnership with Paysafe so close to the time we also launch our sports-betting product.”
