This new initiative allows Rakuten to streamline the purchasing process and support its partners in their digitalisation and development.Rakuten France has announced the launch of a brand-new integrated payment solution, Club R Pay, becoming the first e-commerce player to offer such a system in marketplaces. A universal integrated payment solution, Club R Pay facilitates purchases for the 12 million members of the Club R loyalty program on over 2,000 sites while they enjoy their Rakuten rewards.Thanks to strategic partnerships with Mastercard, the global payments network operating across 210 countries and territories, and Marqeta, the global modern card issuing platform who will power single-use virtual cards, Club R Pay provides an additional security guarantee and reduces payment risks.
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As people spend an increasing amount online, security and ease of use are essential in the buying process. According to FEVAD, Ecommerce Europe’s French national association, the French spent 129 billion euros on internet purchases in 2021 and online shopping now represents 14.1% of retail trade. It is in this context that Rakuten is launching Club R Pay, a new payment solution within its partner ecosystem.With Club R Pay, Rakuten offers its members a simplified and seamless payment process within a large ecosystem of more than 2,000 partners (Nike, Lego, Marionnaud, Hotels.com, etc.).
The arrangement is essential for a system fixated on the buying excursion to make an incentive for the two purchasers and brands. Mindful of how society is changing and driven by the digitalisation of trading processes, Rakuten France is by and by asserting its central goal to put its advancement mastery at the assistance of its great many purchasers and esteemed retail accomplices. View an item show video here.Club R gives accomplice marks the right assets to expand their computerized income on their own site, with less shopping basket deserting, and traffic securing at a serious cost. A genuine promoting procurement accomplice, Club R assists brands with arriving at its 12 million faithful and serious purchasers in France, giving a significant channel to creating growth.Club R Pay has likewise been intended to assist accomplices with streamlining their showcasing costs. By offering an exhibition based estimating model, accomplices possibly pay when the client makes a buy. This fitting and play installment arrangement doesn’t need complex advancement on the accomplices’ side. Widespread and pervasive, it very well may be handily incorporated into the buying venture.
“At Rakuten France, tomorrow’s e-commerce is a shopping platform that provides an optimised, simplified, secure customer journey that builds loyalty by rewarding purchases within an ecosystem of partners in complete freedom. Tomorrow’s business meets real, concrete needs. It is a business that allows you to have fun while controlling your budget,” says Fabien Versavau, CEO of Rakuten France.“Our work with Rakuten in France represents an exciting evolution for Marqeta in Europe. By tapping into the power of modern card issuing, we are helping one of the world’s most innovative e-commerce platforms build loyalty and engagement with their marketplace users,” said Jeff Parker, SVP and Managing Director, International at Marqeta. “Club R Pay allows members to shop and make a purchase on any of the 2,000 partner sites using their Club R Pay membership card. The membership card allows simple payment at checkout without entering their card details as it is part of the ecosystem, and the card collects Rakuten reward points that can be redeemed in cash or spent on Rakuten site. Our partnership with Rakuten will not only result in less cart abandonment, it also will increase revenue as shoppers are more likely to shop with partner brands as they can collect and pool the rewards and receive real discounts.”
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