Cape May La Mer, Victor Hotels, and The Kartrite announced as the first hotel partners, leading the industry by enabling guests to pay over time with Affirm directly on their hotel websites for the first time
Selfbook, the technology company that is modernizing hotel payments and bookings, announced a partnership with Affirm , the payment network that empowers consumers and helps merchants drive growth, bringing Affirm’s flexible, transparent payment options to Selfbook’s seamless hotel bookings. Selfbook and Affirm are launching the partnership with their first joint hotel partners, Cape May La Mer, Victor Hotels and The Kartrite.
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“This partnership brings Affirm’s flexible payment options to the hundreds of hotels that use Selfbook to power their bookings”
Any approved US-based hotel can drive additional direct business by adding Affirm’s monthly and biweekly payment options, with interest as low as 0%. With summer in full force and Affirm now available as a payment method on Selfbook’s direct booking flow, more than 5% of bookings at The Kartrite Resort & Indoor Waterpark were paid for using Affirm throughout July 2023. Guests will never pay more than they agree to at checkout, as Affirm never charges any late or hidden fees.
“This partnership brings Affirm’s flexible payment options to the hundreds of hotels that use Selfbook to power their bookings,” said Becca Stone, Vice President of Strategic Partnerships at Affirm. “By offering their guests personalized payment options and the confidence they will never pay more than they agree to upfront, hotels can accelerate their growth for the busy summer travel season and beyond.”
Working in tandem with hotels’ existing technology systems, Selfbook empowers hotels worldwide by continuously improving the guest experience and supporting the fastest-growing payment methods that are shaping how consumers spend. Selfbook enables hotels to provide their guests with a selection of features they value most when spending online: a frictionless and secure express checkout flow, digital wallet support, and now, BNPL with Affirm.
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“We look forward to reshaping the face of hospitality by empowering hotel guests to pay for their stay with the most flexible and robust payment options available today,” said Gautier Colin, Vice President of Partnerships at Selfbook.
Buy Now, Pay Later presents a significant opportunity for the hospitality industry, with $995 billion forecasted in BNPL spend by 2026 as consumers increasingly expect merchants to offer flexible payment options like Affirm at checkout. On average, Affirm merchants see a 60% lift in average order value, increased conversion, and are able to reach new customers. Hotels using Selfbook can add Affirm to their checkout flow in a few simple clicks, which can help further drive revenue and direct bookings.
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