Thinkific Labs Inc., a leading platform for creating, marketing, and selling online learning products, announced the launch of Buy Now, Pay Later (BNPL) functionality, via providers Affirm, Klarna, and Afterpay, as part of its growing suite of integrated business management and payments solutions which includes Thinkific Payments. Powered by global financial infrastructure platform Stripe, the latest functionality enables Thinkific Creators to offer credit at checkout options thereby increasing accessibility of their products to wider audiences and driving increased sales.
“Our goal at Thinkific has always been to empower our Creators to build and scale their own remarkable and successful online businesses,” said Greg Smith, CEO of Thinkific. “The addition of Buy Now, Pay Later options to Thinkific Payments provides another compelling tool for our Creators, allowing them to attract more students, increase sales, and provide flexible payment solutions that align with their audience’s needs.”
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With Affirm, Klarna, and Afterpay, students have the flexibility to pay for education over time, while Creators receive immediate payment. This allows Creators to reinvest their sales revenues into marketing efforts, fueling their growth and expanding their reach.
During extensive beta testing, by offering a convenient form of credit that lowers the purchase barriers for students, Thinkific Creators saw strong and consistent increases to sales conversions and revenue. According to Stripe data, businesses that accept BNPL services on their platform have seen an average 25% incremental uplift in sales volume.
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Thinkific’s integration of BNPL functionality was also shown to increase average order values, contributing to Creator’s overall revenue growth. As part of its ongoing beta testing of BNPL, the Company continues to find that the average transaction size is larger with the use of BNPL features than without, meaning Thinkific Creators see larger purchases from students when the flexible payment option is enabled.
“Stripe’s work with Thinkific to offer a BNPL feature means Thinkific Creators can unlock new opportunities for growth and expand accessibility to their educational products,” said Sophie Sakellariadis, Product Lead for Payment Methods at Stripe. “We believe our collaboration will help Creators scale their audiences even more and supercharge sales, ultimately driving success throughout the online learning industry.”
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