Digital Payments News

Zelis Fortifies Mission to Transform Healthcare Payments with Refreshed Brand and Strengthened Purpose

Zelis Fortifies Mission to Transform Healthcare Payments with Refreshed Brand and Strengthened Purpose

Company doubles down on promise to price, pay, and explain healthcare for rapidly growing client base of payers, providers, and healthcare consumers

Zelis, a leading payments company in healthcare, has announced a refreshed brand and mission statement to align with its culture, business objectives, and expanded offerings to address major recent legislative change. The new visual identity and tagline–pay for care, with care–reflect Zelis’ commitment to harmonizing the complete payment process in healthcare for payers, providers and consumers with methodical precision and a spirit of caring for clients and their constituents.

“Zelis has rapidly evolved since its formation in 2016, and the new brand reflects our company’s growth and that we now touch every step of the payment process in healthcare”

“Zelis has rapidly evolved since its formation in 2016, and the new brand reflects our company’s growth and that we now touch every step of the payment process in healthcare,” said Amanda Eisel, Zelis CEO. “More than 700 payers, 1.5 million network providers and millions of members rely on Zelis to transact for healthcare services, and we’re proud to deliver transparent and efficient payments.”

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Built to eliminate friction by addressing the most abrasive aspects of the payment process, Zelis solutions are driving more affordable payments. By addressing issues pre-service and pre-payment, Zelis has helped its clients save more than $27 billion in healthcare spending, delivered more than $50 billion in payments to providers, and provided 500 million payment data communications annually for 30 million healthcare consumers since its founding. A 99% client retention rate is a direct result of the company’s unmatched track record of uncovering more savings for organizations it serves.

“With healthcare costs rising and U.S. medical debt reaching hundreds of billions, there is an immense urgency to solve the problems plaguing healthcare billing and payments,” said Chris Crowley, President of ASR Health Benefits. “Piecemeal solutions won’t cut it, and Zelis is uniquely positioned to bring a more optimal path forward. By sitting at the intersection of payers, providers, and healthcare consumers, Zelis is simplifying the complex, fragmented payments experience from beginning to end, where we all benefit.”

The new identity, with its unique Z graphic application, serves as a visual representation of these three constituents coming together, with the member, or healthcare consumer, in the protected middle. The bright and humanistic brand elements reflect the company’s zeal for changing the way this country pays for care.

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Most recently, Zelis announced plans to acquire Sapphire Digital (“Sapphire”), the healthcare industry’s leading platform for provider selection, patient access, price transparency, and digital consumer navigation. This strategic acquisition strengthens Zelis’ value proposition for healthcare consumers and accelerates its mission to simplify the consumer payment experience with Sapphire’s innovative pricing and provider selection tools. Upon close, Sapphire Digital will become part of Zelis.

Today marks the launch of not only a new look for a company that’s been transforming healthcare for over nearly three decades, but also a new and more navigable website.

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[To share your insights with us, please write to sghosh@martechseries.com ]

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