Bank aims to Optimize Customer Journey Across Multiple Paths
Newgen Software Inc., a global provider of low code automation platform managing content, processes, and communication, announced that Equity Bank has chosen its online and branch account opening applications to automate the complete life cycle of account opening process.
“In the competitive and digital banking environment, it is crucial for us to deliver best-in-class services and exceed customers’ expectations. We are eager to work with Newgen to reach additional customers in new and different ways, and provide an outstanding opening and onboarding experience for prospective Equity Bank customers across channels,” said John Blakeney, EVP & CIO, Equity Bank.
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“With Newgen’s online account opening application in place, we will be able to create an optimized customer journey and give customers the convenience to begin their Equity Bank relationship from the comfort of their homes, offices or on the go. We will then focus on digitizing our branch-based account opening process to make it more efficient and seamless,” he further added.
“With the rapid proliferation of digital, banks need to be even more customer-centric to differentiate their services. We are glad that Equity Bank has chosen us for this strategic initiative. This partnership is backed by our decades of banking domain expertise and proven methodologies,” said Diwakar Nigam, CEO, Newgen Software.
Using Newgen’s application, the bank aims to streamline every step of its customer acquisition process, from omni-channel initiation to the actual opening of the account. Built on a low code automation platform, the application empowers Equity Bank to deliver a delightful customer journey.
Equity Bank is a $4.1 billion community bank with 52 bank locations throughout Arkansas, Kansas, Missouri, and Oklahoma. Equity Bank offers a full range of financial solutions, including commercial loans, consumer banking, mortgage loans, and treasury management services.
