Farmington, Mo.-based First State Community Bank ($3.5 billion in assets) partnered with HC3 to build more engaging, interactive customer statements and notifications. The bank selected HC3, a data-driven tech company that makes complex financial data practical, meaningful, and attractive to consumers, to eliminate numerous manual practices in the design and production of statements.
“By using HC3’s services, we’ve been able to not only educate our customers on their account information but also use these required touch points as cross-selling and upselling tools by utilizing key data elements to deliver targeted messages on the bank statements and bank notices.”
The bank utilizes HC3’s Smart Campaign Manager. This platform provides a tool that allows for real time editing and proofing of statements and notices, along with the ability to optimize each document to serve as a cross-selling piece. This results in their staff saving time on back office tasks and using their time to be with customers.
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“Statements and notices have historically been a standardized document with limited uses,” said Nikki Masters, vice president of Retail/Digital Channel Manager at First State Community Bank. “By using HC3’s services, we’ve been able to not only educate our customers on their account information but also use these required touch points as cross-selling and upselling tools by utilizing key data elements to deliver targeted messages on the bank statements and bank notices.”
Customer communication is an important part of maintaining and growing business. By managing white space, utilizing single line transaction details, and designing statements and notices with clear customer focal points, First State Community Bank is able to innovate documents to maximize their benefits.
“First State Community Bank optimized their statements and notices to serve as multi-purpose tools through our redesign process,” said Griffin McGahey, president of HC3. “With the help of our Smart Campaign Manager tool, they have the ability to use the statement to send relevant, targeted communications to their customers.
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