Expanded Loyalty Program Provides Ultra High-Net-Worth Clients Access to World-Renowned Locations
Bank of America announced the availability of exclusive travel experiences for ultra-high-net-worth clients through Indagare, a members-only, boutique travel-planning company. The relationship offers clients, including Merrill and Private Bank clients, behind-the-scenes access to unforgettable locations, as well as unique virtual experiences.
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“We are always looking for new ways to reward our clients who have built a deep relationship with us,” said Andy Sieg, president of Merrill Wealth Management. “Indagare enables us to deliver one-of-a-kind adventures and to take the benefits of Bank of America Preferred Rewards membership to the next level with memorable experiences.”
This relationship with Indagare was formed as part of the most recent enhancements to Bank of America’s Preferred Rewards program, which has nearly 10 million members and offers benefits and perks based on a client’s overall relationship with Bank of America and Merrill. The company recently unveiled two new program tiers for high-net-worth and ultra high-net-worth clients. Indagare travel experiences are available exclusively to Diamond Honors members—clients with $10 million and more across their Bank of America banking and Merrill investing balances. Qualified clients can register for these unique experiences through their Merrill or Private Bank advisor teams, or by visiting the Preferred Rewards page for Diamond and Diamond Honors members.
“Our clients often share their passion for travel with us, and the desire to fill their leisure time in meaningful ways,” said Katy Knox, president of The Private Bank. “Through this new relationship, we’re helping clients create unforgettable experiences and life-long memories with their families and loved-ones.”
According to new data from The Bank of America Institute, despite challenges from higher inflation, households continue to spend at a healthy pace, with spending on services such as travel, leisure and entertainment continuing to grow year-over-year. Growth in airline spending by higher income earnings is particularly strong, up more than 50% year-over-year in May 2022, due to pent-up demand for travel and entertainment services1.
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“We are thrilled to be associated with the category leading Preferred Rewards program to bring these extraordinary travel experiences to Bank of America clients,” said Melissa Biggs Bradley, Founder and CEO of Indagare. “Each one has been designed to unlock special access and offer unique perspectives that surprise and delight—and redefine the way we experience the world and our place in it.”
Indagare experiences transport Bank of America clients to incredible settings around the world—either in person or virtually. For examples:
- The ultimate Napa Valley trip, a celebration of the very best of the region, including the chance to meet the Harlan family and to tour their renowned properties in their company, over the course of four days —it’s an opportunity rarer than a bottle of Harlan Estate 2015, one of the eight Harlan releases to have received a perfect 100-point score from Robert Parker.
- “The Best of Private Paris” offers the chance to see numerous hidden treasures—monuments, private homes, artists’ studios, and more—in the company of the owners, designers and tastemakers in charge of overseeing and protecting them. The trip culminates in a stay in a newly renovated historic building at Versailles—the first hotel ever to be located on the grounds of Louis XIV’s monumental estate—complete with private tours of rarely visited spaces and gastronomic feasts created by Alain Ducasse.
- An unforgettable discovery of Jordan with an epic private tour of Petra at night (the guests will have this Wonder of the World exclusively to themselves); a tour of the spectacular Jordan Museum with its award-winning architect; a private concert in the ancient Roman amphitheater at Jerash; and more.
- Virtual experiences include an exclusive preview of Charleston’s much-anticipated International African American Museum with the museum’s CEO; a tour of legendary designer Bunny Williams’ Connecticut garden, led by Williams herself; and a tour of Angkor Wat led by the architect preserving the historic site. Each attendee receives an exclusive complimentary gift to accompany the experience.
Indagare
Indagare is a members-only boutique travel-planning company that inspires and empowers people to change their lives and positively impact the world through travel. The company offers curated content, customized trip-planning and small group trips around personal passions, helping members realize their travel visions by designing unforgettable itineraries and by unlocking behind-the-scenes access and perks they can’t find anywhere else—and delivering them in-person and across digital, video, social, print and partnerships. Founded by top travel expert Melissa Biggs Bradley, Indagare leverages its global network to create extraordinary experiences and a lifetime of meaningful journeys for sophisticated travelers, influencers and opinion leaders who crave new experiences and care deeply about how travel shapes their legacy. #howyoutravelmatters For more information, visit indagare.com.
Bank of America
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 67 million consumer and small business clients with approximately 4,100 retail financial centers, approximately 16,000 ATMs, and award-winning digital banking with approximately 54 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and approximately 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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