“Money in Motion” video series features a day in the life of the award-winning comedian and how it’s made simpler with a strong financial partner
Today, N26, the mobile banking platform redesigning banking for the 21st century, is launching its latest U.S. marketing campaign. The new content series titled “Money In Motion” profiles award-winning comedian, Jimmy O. Yang, and his experience challenging the old way of doing things, inspired by the features and tools that puts N26 customers in control of their spending. In each episode, Yang demonstrates how N26 can make banking empowering, stress free, and rewarding while injecting humor along the way.
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“Every banking app I’ve used is clunky and banking just seems so outdated in this day and age,” said Yang. “N26 is a slick new banking app that can help people save and keep an eye out on their spending, and they got some pretty awesome exclusive deals that are actually cool and relevant.”
“Money in Motion” launches today with three 30-second videos across digital and social platforms as well as behind-the-scenes blooper content featuring Yang. The campaign was developed in partnership with ViacomCBS’ in-house branded content studio, Velocity, leveraging ViacomCBS’ award-winning marketing capabilities and expertise in creative development for Millennial and Gen-Z audiences to drive awareness, brand reinforcement and product adoption for N26 in the U.S.
“We set out to create a banking experience that is designed to give you confidence and fit your life, and we’re thrilled to be working together with ViacomCBS’ Velocity and Jimmy O. Yang to help tell that story,” said Patrick Stal, Global VP of Marketing at N26. “ViacomCBS leads with its reach among 18-34 year olds, a key demographic for N26, presenting a natural synergy with our key customers and an opportunity to introduce them to our brand as the mobile banking platform that allows them to live and bank their way.”
