Savings Bank of Mendocino County is pleased to announce the appointment of Jim Mayfield to its Board of Directors, effective following a unanimous vote at the November 2025 board meeting.
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Mayfield is a longtime Mendocino County business leader, entrepreneur and executive coach. His family has called Mendocino County home for three generations, and he has demonstrated a lifelong commitment to supporting rural communities across the region. As the former president and CEO of Rainbow Agricultural Services, which he founded in 1983, Mayfield spent more than four decades building his company into a respected multi-location retail operation serving customers throughout Mendocino County and beyond.
He brings extensive knowledge in business development, governance and nonprofit leadership to the Savings Bank Board. His professional background and community involvement have earned him notable recognition, including the Lifetime Achievement Award from the Greater Ukiah Business and Tourism Alliance and the Sam Walton Business Leader Award for Mendocino County.
Stacy Starkey, President and CEO, shared her enthusiasm about welcoming Jim to the board. “Jim’s leadership, integrity, and dedication to strengthening our local communities align perfectly with the values of Savings Bank. His experience and insight will support our continued work to serve customers with care and deliver meaningful impact across Mendocino and Lake Counties. We are grateful to have him join us and look forward to the perspective he brings.”
Mayfield joins the board as Savings Bank continues to advance strategic initiatives focused on local economic resilience, customer experience, and digital transformation.
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