SmartAsset, an award-winning financial technology company that helps more than 65 million people each month make smart financial decisions, today announced that its Live Connections program has been recognized as a ‘Best Wealth Management Solution’ finalist at the 2020 Finovate Awards. The Finovate Awards recognize the best and brightest in the fintech industry and the companies driving fintech innovation forward.
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“When we launched Live Connections this past April, we sought to positively transform the match-making experience between financial advisors and investors,” said Dave Frisone, Senior Vice President of Financial Advisor Revenue, SmartAsset. “It’s extremely validating to see Live Connections receiving recognition for being a game-changer in the financial advisor and wealth management industries.”
This nomination for Live Connections comes on the heels of SmartAsset being recognized by Forbes as one of America’s Best Startup Employers in 2020 and its CEO, Michael Carvin, being named one of the Top 50 Financial Technology CEOs of 2020 by The Financial Technology Report.
Officially launched in April 2020, Live Connections is a new client acquisition program that facilitates real-time matchmaking between financial advisors and validated consumer prospects across America with a 100% contact rate. Live Connections is a new way of delivering high-intent, validated consumer prospects via a warm phone transfer to fiduciary financial advisors and firms that meets today’s on-demand expectations. Exclusively on SmartAsset’s SmartAdvisor platform, Live Connections is meaningfully changing how advisors approach marketing, business development and lead generation in the digital age.
Through its SmartAdvisor platform, SmartAsset has successfully matched investors with financial advisors that has resulted in $5 billion in new Assets Under Management (AUM) in 2019 alone. In 2020, SmartAsset is on track to double that figure to $10 billion in new AUM to advisors on the platform.
Finovate’s ‘Best Wealth Management Solution’ will be awarded to a wealth management firm, bank or financial institution with an excellent new solution to give consumers more control over their future wealth and help them meet long-term financial goals. The winner will be officially announced on September 14, 2020 at FinovateFall Digital. The Finovate Awards brings leading banks, fintech firms, accelerators and individuals together to compete against each other in 25 different categories.
