MX delivers enhanced transactional data to Trustly merchants to help inform decision-making and deliver more personalised offers and rewards.
By Global FinTech Series News Series
MX Technologies, Inc. announced MX’s Data Enhancement services will be leveraged as part of Trustly’s Open Banking product suite. Over 8,300 global merchants consume Trustly’s services to enable their consumers to pay directly from their bank accounts. With Pay with Bank, consumers enjoy an intuitive, fast, and safe payment method, while merchants can create better experiences and reduce costs with an efficient payment solution.
By leveraging MX Data Enhancement, as part of this solution, consumer-permissioned transaction data is cleansed and categorised to deliver clear information for merchants to better understand consumer needs and preferences to inform and provide more personalised marketing offers and loyalty programs.
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“Data without context is meaningless for organisations and consumers,” said Jim Magats, Chief Executive Officer at MX. “With our comprehensive suite of data enhancement services, MX turns raw, and often indecipherable, transaction data into simple, human-readable descriptions, making it easy to identify, organise, and act on financial data.”
“We are continually focused on how we can enhance value for our merchants and ultimately, their consumers. With MX, we found a partner that not only delivers world-class data enhancement solutions but shares our commitment to improve consumer experiences,” shared Alexandre Gonthier, Chief Executive Officer at Trustly, Inc. “We’re excited to work with MX to enhance our tools so our merchants can better understand and support their customers.”
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