Points and rewards-based travel credit cards become less attractive as consumer behaviors shift to future wealth creation and using eco-friendly products
Unifimoney, the investment and money management platform, today announced the launch of the Unifi Premier credit card – the latest innovation to the credit card market offering customers the choice to redeem their rewards as Bitcoin, Gold or Equity. The company has partnered with Railsbank, the leading global Banking-as-a-Service (BaaS) platform.
Unifi Premier makes it effortless for customers to redeem cashback options in an investment asset of their choice. Furthering Unifimoney’s commitment to sustainability, Unifi Premier is produced from recovered ocean plastic with contributions to the Ocean Foundation.
“High-income professionals’ ability to efficiently manage and grow their wealth is limited by the need to manually work with multiple services and apps. To solve this problem, we created a comprehensive money management app to support the wealth ambitions and values of forward-thinking professionals who care about their financial well-being,” said Ben Soppitt, Co-Founder and CEO of Unifimoney. “By combining simplicity, clear value, technical innovation, philanthropy, and sustainability in a credit card, we hope to help our community maximize their hard earned money with rewards that invest in their future.”
As consumer behavior and lifestyles shift away from consumerism and towards investing in future wealth creation, points and rewards-based travel credit cards have become increasingly outdated. The Unifi Premier credit card offers high-income professionals the opportunity to maximize their hard earned money through a variety of investment channels, without dealing with the cumbersome setbacks of redeeming low-value rewards points from standard credit cards. Unifimoney is the only app that offers banking, credit, insurance, and four ways to invest including passive and active investing, cryptocurrency and precious metals such as Gold, Silver and Platinum.
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“Banking as a Service has led to the reimagination of so many financial products, delivering fairer finances for all. Credit cards were the last hold out, until now. Railsbank built Credit Card as a Service (CCaaS) to help companies such as Unifimoney bring their ideas to life with a turn-key, modern infrastructure – hassle free. Ben and his team have a depth of experience and wealth of amazing ideas to share with the world. We’re super excited to partner and pioneer!” said Dov Marmor, Chief Operating Officer, Railsbank, N America.
“We’re excited to have Unifimoney onboard as a participant in our Fintech Fast Track program,” said Terry Angelos, SVP and Global Head of Fintech at Visa.
“Unifimoney’s launch of a new credit card program follows the successful launch of their debit card with Visa last year, it’s an example of how our Fast Track program can help rapidly growing companies, quickly launch new products and scale with efficiency.”
Planned to be live in Q3, applications for the Unifi Premier credit card will open to Unifimoney customers on a phased basis.
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