Bank expands relationship with HC3 to enhance digital customer experience
As more of its customers request to opt into digital banking documents, Natchez, Miss.-based United Mississippi Bank (UMB) ($361 million in assets) sought to enhance their customer experience by upgrading their digital communications. The bank turned to long-time partner HC3, a data-driven tech company delivering customer communication, to provide digital presentment.
UMB began working with HC3 in 2013 to revamp their statement and notice design. Through the success of that relationship, UMB worked with HC3 to update the online documentation their customers receive. The new digital communications helped the bank create a cohesive brand image for both digital and physical channels accessible to the bank’s customers.
“Our customers expect the same high quality of experience in every interaction with us, and we wanted to ensure that our digital communications carried the same clear, dynamic information available in our print documents,” said Tyana Raspberry, Vice President of Deposit Operations at United Mississippi Bank. “With the help of HC3, we were able to create a cohesive brand image across all channels that is dynamic in nature and easy to understand.”
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UMB also chose to work with HC3 because its digital presentment integrated cleanly with their mobile banking system, Jack Henry’s Banno Digital Platform.
“Community banks such as United Mississippi must prioritize their customer communication and showcase their dedication to customer experience by creating a brand that is aligned across digital and in printed documents,” said Griffin McGahey, president of HC3. “We worked with UMB to ensure that their digital presentment integrated cleanly with their mobile banking platform, and as a Jack Henry VIP partner, the implementation went smoothly.”
