Payrailz®, a digital payments company offering smarter, more engaging payment experiences to banks and credit unions across the United States, announced that Unitus Community Credit Union is a new investor in CU Railz and will initially implement Payrailz’ smart payments platform for P2P payments in order to offer a more engaging digital payment experience to its more than 100,000 members.
Building on the recently enhanced digital banking platform, Unitus recognized the need for a better digital payment experience for its members. Credit union leaders selected Payrailz’ smart payments platform to lead its digital P2P efforts and drive a full-service and member-focused experience.
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“Even before COVID-19, we worked to ensure our members had a convenient and robust digital banking experience in place,” said Scott Bell, Chief Experience Officer at Unitus. “Since the pandemic, we’ve seen a significant increase in our members engaging through the digital channels. With Payrailz, our credit union will deliver a digital member experience that keeps pace with our rapidly growing membership and keeps us competitive as consumers migrate to digital.”
“We chose to collaborate with other credit unions by investing in CU Railz,” Bell continued. “Having ownership in the platform is important to us. Being part of CU Railz gives Unitus a voice in the future of our payments strategy and that’s crucial for a credit union like ours.”
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CU Railz enables credit unions to take control of their future by partnering with Payrailz to develop new, innovative technologies and services that will revolutionize the payments experience. Payrailz’ smart payments platform leverages AI and machine learning to learn members’ payment habits and make predictive and proactive recommendations based on those habits. Payrailz’ platform’s “Do It For Me” approach offers members a more engaging digital payments experience and makes payments like P2P transactions simple for members, as the platform does the work for them. This keeps members happy and makes their lives easier, thus strengthening their relationship with their credit union.
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