CIBC Innovation Banking is pleased to announce a US$13 million growth capital financing for Santa Monica-based EZ Texting, a cloud-based platform that enables small and medium sized businesses to confidently grow and keep their customers through their innovative messaging platform. EZ Texting plans to utilize this capital to continue building new product features that will bolster its platform and grow its go-to-market teams.
EZ Texting offers promotions and marketing solutions to support businesses of all sizes along with notification solutions for non-profits and government institutions. Over 30,000 businesses and public agencies in the U.S. and Canada use the platform to ensure their customers can confidently reach and engage mobile audiences while remaining in regulatory compliance.
“The team at EZ Texting has done a great job of growing the platform by rooting their product features into a customer’s workflow engagement strategy,” said Kevin Grossman, Managing Director in CIBC Innovation Banking’s Denver office. “We’re impressed with the growth of EZ Texting and excited to help accelerate their efforts.”
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“EZ Texting is looking forward to further innovation across our Sales and Promotion, Alerts and Notifications, Customer Service and Lead Generation product sets to help small and medium businesses have meaningful engagement with their customers using text,” said Norman Happ, CEO of EZ Texting. “We are excited to work with CIBC Innovation Banking to fund our strategy and growth.”
Existing investors for EZ Texting include Morgan Stanley Expansion Capital, Investor AB and ROCA Partners.
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