EarlyBird, the Chicago-based Fintech gifting platform, has announced a $2.4M financing along with the upcoming public launch of its mobile app that empowers parents, family, and friends to collectively invest in the financial futures of the kids they love. The company will be officially launching their iOS app to the App Store this December, just in time for the holidays.
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In one seamless app, EarlyBird enables parents or guardians to set up custodial investment accounts for their children in minutes, while friends and family can easily make meaningful and sustainable financial gifts to the children in their life. With each gift, contributors are encouraged to record a video memory that will leave a lasting legacy of love while also providing an emotional touch to their financial gift.
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“The origin story of EarlyBird is a personal one,” CEO and co-founder Jordan Wexler said. “It started when my first niece was born, and I found myself showering her with toys and clothes, only to see her outgrow them in a few weeks. I was determined to give something more meaningful and lasting. In the spirit of the financial lessons and wisdom my father endowed on me as a child, I wanted to do the same for her. As I looked at options to invest in her financial future they all felt clunky, impersonal, or too transactional considering the lasting impact a gift like this would have on her life. At that moment, I knew there was a problem that needed to be solved.”
“As a parent of a young child, I love that EarlyBird makes it easy to set up an account and allows friends and family to invest in my child’s future,” said Jeff Maters, Managing Director of Network Ventures. “With the socially-distanced holidays upon us, friends and family can send meaningful gifts and video messages that grow in value and importance over time.”
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