Ignite Sales, Inc., the financial industry leader in customer and member engagement technology, announced today its partnership with Digital Credence, a leader in the financial services marketplace, providing consulting and best practices for implementing effective digital strategies for financial institutions.
Partnering with Digital Credence will allow Ignite to build upon the focus to provide digital engagement and member growth for credit unions using Ignite’s proven engagement platform. Digital Credence’s expertise allows Ignite to deepen our existing CU relationships and strengthen the Ignite brand to fulfill the needs in the CU’s market.
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Sundeep Kapur, President of Digital Credence, has been assisting financial institutions with their omnichannel strategies for over 27 years, in particularly for more effective branches, better online experiences and great member engagement. Sundeep is highly respected in the industry and helps guide FI’s to better technologies for growth of membership and greater member experiences. Ignite will provide CU’s with interactive and intelligent conversation guide enabling the credit union to interact with a human touch in a self-serve mode, as well as in branches, delivering on the promise of a digital member-centric journey.
“Credit Unions were built for this technology, they are the fabric of communities and the bridge between financial services and human beings,” states Sundeep. “By partnering with Ignite CU’s can build deeper, better relationships with consistent and meaningful conversations on all channels.”
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The guides will provide tailored conversations based on the unique needs of each member and present personalized product recommendations to fulfill those member’s needs. All while removing friction and simplifying the online buying experience.
“We are thrilled to have the opportunity to provide the technology for all credit unions to help improve the financial lives of their members by using Ignite’s member engagement platform,” states George Noga, CEO of Ignite Sales, Inc. “They can join the fast-growing community of Ignite users who are all dedicated to world-class digital interactions with members and businesses.”
The service also delivers actionable analytics with real-time data to see trends as they occur in regard to their online members for product decisioning to stay ahead of members’ ever-evolving needs. The actionable intelligence of the solution’s analytics further optimize marketing expenditures and tracks the effectiveness of individual campaigns.
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