Media Brands include Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider, and Cycle Volta.
– Octane is investing in these titles so powersports enthusiasts continue to have strong, independent online editorial coverage to fuel their passions.
– Inspiring and informing those who are interested in powersports products will drive industry growth.
– Combining these brands with Octane’s frictionless financing experience will help more consumers discover and connect with the vehicles of their dreams.
Octane, a Fintech company founded in 2014 to better serve the lending needs of the powersports market, today announced it has acquired the digital assets of Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider, and Cycle Volta from Bonnier Corp.
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“We are acquiring these titles because we want to support brands that get people excited about powersports,” said Jason Guss, CEO of Octane. “Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. When combined with Octane’s financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process.”
“Since acquiring Cycle World in 2011, Bonnier has invested in best-in-class motorcycle content across all media channels, and it is gratifying to see that Octane recognizes and values the consumer trust that these brands enjoy,” said David Ritchie, CEO, Bonnier Corp. “We are encouraged by their commitment to content and look forward to seeing these brands continue to grow.”
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Bonnier Corp. will help produce Cycle World‘s final print issue in October 2020; existing print subscribers will receive a digital edition beginning in 2021.
Among the growing brands being acquired, 58-year-old Cycle World reaches more people now than ever. The brand engages more than 1 million consumers monthly, with more than 90 percent of those interactions occurring online. Octane will invest in digital content and website development to further solidify Cycle World’s dominance in this space. Octane looks forward to welcoming Mark Hoyer, VP, Editorial Director of the brands, and his exceptional editorial team.
Octane’s mission is to connect people with their passions. The powersports market (motorcycles, ATVs, UTVs, PWCs, snowmobiles) is fast and fun, but too many consumers find the financing experience that powers the majority of purchases to be slow and frustrating. Octane believes that buying a powersports vehicle should be as satisfying as owning one. In order to deliver instant financing offers, Octane developed an automated technology platform that offers prequalification for customers.
