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Six Major Global Expense and AP Automation Brands Become One; Emburse Appoints Eric Friedrichsen as CEO

Six Major Global Expense and AP Automation Brands Become One; Emburse Appoints Eric Friedrichsen as CEO

Accelerated Innovation Across Tailored Solutions to Benefit Over 4.5 Million Business Travelers Across 120 Countries

Six leading expense and AP automation companies have come together to form Emburse, a single unified entity, naming industry veteran Eric Friedrichsen as chief executive officer.

Emburse brings together Abacus, Captio, Certify, Chrome River, Nexonia, and Tallie, which offer tailored, highly-configurable solutions for organizations ranging from start-ups to global enterprises. The company employs 750 people worldwide, serving more than 4.5 million users at 14,000 customers in 120 countries.

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“We are so much stronger as one company,” said Eric Friedrichsen, CEO of Emburse. “With significant scale and disruptive technology, we’re redefining how organizations view travel and expense management and AP automation. We will continue to actively support and will increase our rate of innovation on each of our six core expense solutions which are uniquely tailored for specific industries, company sizes, and geographies. Coming together, we are now also able to share key technologies – such as real-time expenses, sophisticated data capture and extraction, and deep integrations with corporate cards – across the different solutions. No one else in the industry has the ability to innovate as fast with such a customer-centric approach.”

He continued, “Emburse’s vision is to humanize work and automate everywhere we can, using technologies such as machine learning. This will enable organizations to make faster, smarter decisions, empower business travelers to recapture lost nights and weekends spent doing tedious expense management, and help make our users’ lives – and their businesses – better.”

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Eric has spent nearly 30 years driving growth for some of the world’s largest software companies. Prior to Emburse, Eric was global head of commercial, SMB and growth markets for Marketo, a division of Adobe. Before Marketo, he was SVP and general manager for SAP’s North American mid-market and ecosystems division. Previously, he spent eight years in leadership positions at SAP Concur, in addition to roles at Business Objects and Information Builders.

“I am extremely excited to work arm-in-arm with Nord Samuelson, who has been president of the organization since May 2019, and has a deep track record of operational excellence across multiple high-growth technology organizations. Nord and the executive leadership team are some of the best in the industry and I am honored to work with them,” Friedrichsen concluded.

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