New integration gives U.S. social good organizations more ways to raise money and provide exceptional donor experiences
Blackbaud, the world’s leading cloud software company powering social good, announced that Blackbaud Merchant Services customers can now accept payments through both PayPal and Venmo in the U.S. in select Blackbaud products.
A new product integration with PayPal allows social good organizations to offer supporters the option to checkout with PayPal or Venmo, making it easier for donors to give to their missions. Through this integration, Blackbaud customers will have access to a broader audience of donors with PayPal’s more than 426 million active consumer accounts[1]. PayPal is one of the world’s most popular and trusted payment methods[2], and Venmo is quickly growing with more than $230 billion processed on the platform in 2021[1].
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“We’re continually looking for new ways to bring additional fundraising options to our customers,” said Brad Little, president and general manager, Payment Services, Blackbaud. “For social good organizations, donors are heroes who help drive their missions. We listened to our customers’ feedback, and we’re pleased to now offer PayPal and Venmo capability for Blackbaud Merchant Services customers. This will help organizations provide even more ways to give online.”
Customers in Blackbaud’s early adopter program for the integration found nearly 10% of donor gifts came through PayPal.[3] With the new integration, social good organizations can create a more frictionless, delightful and secure checkout experience by seamlessly activating PayPal and Venmo for donations, registration, cart and membership forms. By offering one of the most trusted payment methods globally, organizations will be able to offer a more satisfying giving experience and expand their impact.
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One Blackbaud customer, Victory Junction—a camp that enriches the lives of children with serious illnesses at no cost to their families—reported that donors quickly begin to use PayPal for transactions, with 23% of online gifts coming through PayPal once the feature was introduced[4]. A database manager at Victory Junction shared, “New donors seemed especially responsive to the option to give securely through PayPal. It’s very heartwarming to see that this is an option that our donors are looking for and that we can give them.”
PayPal and Venmo are now available as payment methods in the U.S. within Blackbaud Online ExpressÔ, Blackbaud Raiser’s Edge NXTÒ, Blackbaud eTapestryÒ, Blackbaud Luminate OnlineÒ and Blackbaud Church ManagementÔ through the integration with Blackbaud Merchant Services, with international availability coming later this year.
Blackbaud Merchant Services is an end-to-end payment processing solution for social good organizations that includes point of sale, donation, and credit card processing software for fundraising. It allows organizations to spend more time on their missions and less time handling transactions. Since 2000, Blackbaud has helped thousands of organizations worldwide fundraise and process billions of dollars to advance their missions.
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