Cloud Ratings has published a True ROI study of RELAYTO, a software suite that turns static files into interactive web-based content experiences.
For a representative RELAYTO customer ($100m revenue software company), the True ROI report shows a 3-Year ROI of 4,748% (47x) and 2.0 month payback
Cloud Ratings has published a True ROI study of RELAYTO, a software suite that turns static files into interactive web-based content experiences.
Cloud Ratings investigative interviews with customers identified four core drivers for the return on investment (ROI) of RELAYTO:
- Improved Pipeline Conversion Rates (93% of total)
- Reduced Micro-Site + Content Production Costs (4% of total)
- Pipeline Expansion Via Account-Based Marketing (ABM) (2% of total)
- Sales Representative Time Savings Via Analytics (1% of total)
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Customer interview results were translated into a True ROI financial model with quantitative benefit and cost estimates for representative RELAYTO customers:
- Software Company With $100m Revenue: 3-Year ROI of 4,748% (47x) | 2.0 month payback
- Services Company With $50m Revenue: 3-Year ROI of 3,299% (33x) | 2.1 month payback
- Services Company With $25m Revenue: 3-Year ROI of 1,653% (17x) | 2.3 month payback
“Our customers select RELAYTO to turn B2B content into revenue. We are now excited to receive independent, third-party validation of the ROI from modern buyer-centric content,” commented Alex Shevelenko, CEO of RELAYTO. “This is an important milestone not just for RELAYTO but for an era of content-led growth.”
“Software that directly touches sales has the opportunity to drive outsized ROI. Our customer interviews and financial modeling of RELAYTO’s True ROI, especially its effect on sales pipeline conversion rates, demonstrate this principle,” commented Matt Harney, Founder of Cloud Ratings. “We first interacted with RELAYTO through our May 2023 initiation of coverage of the Digital Sales Room Software category, in which RELAYTO was named a ‘Leader’ and positioned in our high market share / high customer satisfaction quadrant. The results of this True ROI study further validate RELAYTO’s category-leading position.”
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