WhaleTales adds regulatory and political coverage, mainstream crypto news, and market analysis to Aether’s multi-asset financial media portfolio
Alpha Edge Media, Inc., a wholly owned subsidiary of Aether Holdings, announced the acquisition of WhaleTales, an online cryptocurrency-focused newsletter published on the beehiiv platform.
Alpha Edge Media is a digital-first financial media company that builds, acquires, and scales newsletter brands delivering actionable insights to modern investors. WhaleTales delivers a weekly digest of curated crypto news, regulatory updates, market analysis, and institutional adoption trends to a highly engaged subscriber base.
This acquisition expands Alpha Edge Media’s presence in the digital asset space following its recent purchase of AltcoinInvesting.co. Together, these newsletters form the foundation of Aether Holdings’ digital asset vertical, complementing its flagship equities-focused SentimenTrader.com and advancing the company’s strategy to build a multi-asset, multi-vertical financial media platform.
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Launched in April 2025, WhaleTales has quickly established itself as a distinctive, retail-facing crypto digest with an accessible and engaging editorial style. With its weekly format and emoji-driven headlines, WhaleTales has built a subscriber base of over 40,000 investors who want comprehensive yet digestible insights into the fast-changing cryptocurrency markets. Its coverage spans Bitcoin, Ethereum, and emerging altcoins, with deep dives into regulatory developments, policy shifts, and market dynamics driven by institutional adoption and whale activity.
“Our acquisition of WhaleTales fits perfectly of our strategy to acquire distinct, high-quality newsletters that speak directly to the next generation of investors,” said Nicolas Lin, Chief Executive Officer of Aether Holdings. “Its focus on crypto markets, regulation, and institutional adoption gives Alpha Edge a stronger foundation in digital assets and a new channel to serve readers who want clarity in a fast-moving sector. Our outlook is simple: continue scaling WhaleTales while integrating it into our broader multi-asset platform that delivers trusted insights across equities, crypto, and beyond.”
Through beehiiv’s publishing infrastructure, WhaleTales benefits from robust growth, analytics, and monetization tools, positioning it for continued audience expansion under Alpha Edge Media’s stewardship.
Alpha Edge Media acquired all of WhaleTales’ operational assets, including its intellectual property and subscriber base, in an all-cash transaction for relatively small consideration.
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