FTX REACHES AGREEMENT WITH MLB PLAYERS INC. FOR GROUP PLAYER RIGHTS
Leading Cryptocurrency Exchange Partners with America’s National Pastime to Expand Brand Awareness Worldwide
FTX Trading Limited and West Realm Shires Services Inc., owners and operators of FTX.COM and FTX.US (collectively, “FTX”), and Major League Baseball (MLB), announced a new long-term, global partnership. FTX.US has partnered with MLB in relation to the US, and FTX.COM internationally. FTX.COM and FTX.US have, together, established FTX as the Official Cryptocurrency Exchange brand of MLB. This deal, the first-ever partnership between a professional sports league and a cryptocurrency exchange, was established to create increased brand awareness for FTX and continued innovation for MLB.
In addition, FTX.US has formed an agreement with MLB Players Inc., a subsidiary of the MLB Players Association that manages all of the commercial activities for the organization. FTX will have group player rights which allows the organization to use highlights of players in content creation.
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FTX.US will become MLB’s first-ever umpire uniform patch partner. Beginning with the MLB All-Star Game, presented by Mastercard, on July 13th, an FTX.US logo patch will adorn all umpire uniforms for regular season, Postseason, Spring Training and Jewel Event games. This new agreement also provides FTX with worldwide marketing rights associated with MLB marks, logos and special events. Fans will see applicable FTX brand promotion around nationally televised MLB games, MLB.com, MLB Network, MLB.TV, social media platforms and more high impact baseball media. FTX and MLB will announce additional partnership activation details at a later date.
FTX CEO and Founder Sam Bankman-Fried commented on the news, “It’s an honor for FTX to be the first cryptocurrency exchange to be associated with the history and tradition of America’s national pastime. FTX.COM and FTX.US are excited to enter this first-of-its-kind partnership with Major League Baseball. At FTX, we strive each day to make a positive global impact, and there is no better partner for us to achieve this goal with than with MLB and its international fan base. We look forward to announcing further details of our long-term partnership throughout the remainder of this year.”
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MLB Chief Revenue Officer, Noah Garden stated, “This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a global leader in the early stages of their unbelievable growth. FTX quickly cultivated itself into a worldwide leader in the ever-evolving cryptocurrency industry and continues to build on its already impressive reputation. Our fans have been early adopters in using new technologies to engage with our game. We cannot wait to start collaborating with Sam and the entire FTX team.”
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