REKT Partners, the reputation, issues and crisis communications consultancy for the cryptocurrency sector, welcomes Eureka Box (a virtual PR agency serving Europe, the Middle East and Asia) and Giant PR (a specialist UK tech PR outfit) as participants in the REKT Partners Collective — a collaboration formed specifically to support the communications requirements of businesses in the digital assets space with services built around cryptocurrencies, NFTs, tokenised securities or Web3 infrastructure.
Prior to founding REKT Partners, George Godsal was the global head of communications for BitMEX, one of the original and largest cryptocurrency derivatives exchanges. The REKT Partners Collective combined experience includes some of the world’s most high-profile businesses in the crypto sector, including Crypto.com, Ripple, Trezor, and OKX.
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Godsal said of the launch: “The crypto space is vastly complex, extremely fast moving, determinedly disruptive, and still in its nascent days. We’ve found that crypto and digital asset firms struggle to find marketing partners who have both a genuine depth of crypto experience and breadth of marketing expertise. REKT Partners, Eureka Box and Giant PR have been working together for a while now on client projects and we realised that the combination of our respective strengths had relevance for the wider digital asset sector.”
The launch of REKT Partners Collective comes at a time when the cryptocurrency and digital assets industry has suffered severe reputational damage. The dramatic collapse of FTX saw tens of billions of dollars vaporised and the ongoing contagion has led to a wave of restructuring and insolvencies.
Marc Sparrow, founder of partner agency, Eureka Box, explained the rationale behind the launch: “I started my career as the dotcom boom turned to bust. Just as ecommerce businesses prospered beyond the market crash then, I think the same will be true of digital asset businesses now. Blockchain technology and digital assets are ingenious concepts that bring us new capabilities — among them, smart contracts, trustless transactions, and the ability to tokenise physical assets. We’re just at the start in the evolution of the business models that will flow from these innovations.”
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Current clients of the REKT Partners Collective benefit from deep sector experience honed over years of frenetic industry development. Thanks to their wide-ranging international experience — which encompasses work in Asia, the European Union, and Africa as well as the UK — the partners possess a comprehensive understanding of the regulatory landscape in key financial markets across the globe. Each of the partners too brings distinct strengths and capabilities to the Collective — the reputation and issues specialism of REKT Partners, the brand storytelling skills of Eureka Box, and the creativity and media savvy of Giant PR.
Steve Green, co-founder of Giant PR, said: “For 18 years now, we’ve prided ourselves on our solid journalist relationships built on tenacity and a good nose for a story. We’ve helped establish the reputations of companies ranging from technology startups to global enterprises. Crypto is a fast-moving, exciting space and we’re totally amped and ready to help support the next wave of innovators in telling their stories.”
The REKT Partners Collective is looking to expand further in the coming months with the addition of further like-minded, independent contributors. Godsal elaborated: “The REKT Partners Collective reflects our belief in a model that, thanks to modern technology, enables us to structure the delivery of agency services in more agile, efficient and productive ways, while tapping into a global network of talent. We’re keen to expand our network with other deep sector experts, wherever they may be based.“
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